Artists collaborations with Stephen Sprouse, advertising campaigns with Michelle Williams, Angelina Jolie, and Hayden Christensen, Monogram handbags, Tambour watch collections, and Taiga leather lines are all things Louis Vuitton.
Much to our surprise, they are now launching their very own art museum that spans over 126,000 feet, which opens in October 26 and closes January 5, 2015. Located at the Jardin d’Acclimatation (just outside of Paris in Bois de Boulogne), the exhibitions promote the works of Pablo Picasso, Mark Rothko, and Damien Hirst.
According to Bernard Arnault the collection is a “pretty eclectic mix, but it is true that I am quite involved in the choice”.
Designed by Canadian architect Frank Gehry, the eleven exhibitions are said to contain Louis Vuitton elements, characteristics, and work.
“This is a small payback to the public, and to our employees,” Arnault announced.
The main goal of this exhibition is to “promote contemporary art from France and abroad.”
“It will express the artistic, cultural and emotional values, as well as the art of living, promoted by Bernard Arnault and the LVMH group, but it is truly a charitable foundation, devoted to the public as a whole,” Jean-Paul Claverie stated.
Claverie also claims that this building is a gift to Paris and that their lease lasts a total of 55-years.