Reinvented Chanel Number 5 short film has now been released starring Gisele Bündchen and directed by Baz Luhurmann. Filmed from west coast to east coast and suggestively shot in Paris (la Cigale, anyone?!), it touches the lives of many.
“You’re the one that I want. You’re the one that I want.” Michiel Huisman voice wanes through the video as Bündchen’s character rediscovers a love once lost.
Bündchen’s character is portrayed as a goddess, a woman who has it all. Acclaimed model, wife of billionaire, fashion trend setter, and mother and even though she has everything, looks, and acts the part … there is something still missing. Chanel No. 5 helps initiate romance, which is translated into the core, basic fundamentals of happiness and fulfillment. Each scene guides you more and more into her idealized lifestyle so many dream of, but only so few actually experience.
“Today, women have many facets. They run businesses, do business, are wives, mothers, daughters … This resonates with me, “claims Gisele Bündchen.
Through facial movement, eye signals, and body gestures … Bündchen really proved that actions speak louder than words.
Many designers today project their viewpoints, beliefs, and tastes through their work without being consciously aware of it. Many relate to the woman they idealize by expressing some suppressed feelings or emotions through their work. Fashion becomes a freedom of expression. All work considered, the apple doesn’t fall far from the tree.
“What Karl Lagerfeld did admirably well in his work, is to take a classic, something we think we know, and turn to revisit. I tried the equivalent in music, says Baz Luhrmann. And I think Lo-Fang has made this classic song that Karl is in fashion. What we think we know, he offers us a different feeling, a different aspect. “